Thursday, 29 September 2011

Audience Research

We have decided to devise a questionnaire in order to receive feedback about certain aspects of our project. We think it is important before creating our video to know what our audience would prefer to see, so it is suitable and appropriate for our target audience.

Our Questionnaire looked like this:

What genre of music do you listen to?
[ ] Indie/Alternative
[ ] Rock
[ ] Pop
[ ] Dance
[ ] R&B
How important is a music video to you?
[ ] Very important
[ ] Not very important
[ ] Not bothered
What would you prefer from a music video?
[ ] Artist Performance
[ ] Narrative/ Story
[ ] Special Effects
[ ] Live performance
Do you read music magazines? If so, which ones?
[ ] NME
[ ] Kerrang!
[ ] Q
[ ] MOJO
[ ] Don’t read music magazines

We chose these questions to ask because they are not just direct questions about what video we should make - we have also asked about the genre and magazines the person answering the survey prefers, to get a more rounded idea of the interests of our audience. We asked 20 people these questions, and collected our results.

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